Remove purpose from vendor
Access Type: Data Manager - Editor
A purpose describes the reason your organization or its vendors is collecting the end-user's data and how your organization processes that data. In this article, we will cover the following:
Purpose removal overview
The ability to remove purposes from a vendor depends on factors such as the vendor type and purpose type being removed. Refer to the matrix below for more information
IAB vendor
IAB purposes are predefined and managed by the IAB TCF framework and cannot be removed. If your organization has added any additional IAB purposes other than what was predefined for the vendor then these can be removed. Note: Publisher restrictions are available via the consent notice settings to enforce any organizational restrictions you my require. Click here for more information.
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Google ATP vendor
IAB purposes are predefined and managed by the IAB TCF framework and cannot be removed. If your organization has added any additional IAB purposes other than what was predefined for the vendor then these can be removed. Note: Publisher restrictions are available via the consent notice settings to enforce any organizational restrictions you my require. Click here for more information.
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Global vendor
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Custom vendor
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Remove purpose from vendor
Click Data Manager in the left-hand panel and select the Vendors tab on the subsequent page.
Navigate to a vendor on the subsequent list and click Edit inline with the vendor name.
Use the respective opt-in purposes or opt-out purposes drop-down menu and deselect the purpose that should be removed from a vendor.
Purposes that cannot be removed from the vendor will have the purpose name muted to grey.
Click Save when finished. The purpose will be removed from the vendor.
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