Add purpose to vendor

Access Type: Data Manager - Editor

A purpose describes the reason your organization or its vendors is collecting the end-user's data and how your organization processes that data. In this article, we will cover how to add a purpose (IAB, Global, Custom) to any vendor within your organization's Data Manager.

Click Data Manager in the left-hand panel and select the Vendors tab on the subsequent page.

Navigate to a vendor on the subsequent list and click Edit inline with the vendor name.

Purposes added to a vendor require a legal basis which define whether:

Opt-in (based on consent)	The end-user needs to explicitly consent to the data processing involved with the stated purpose
Opt-out (based on legitimate interest)	The end-user is by default opted-into the data processing involved with the stated purpose and they have the option to reject the purpose. This processing must be legitimate, necessary, and not prejudice the rights and interests of individuals.

From the vendor configuration page, navigate to the respective opt-in purposes or opt-out purposes drop-down menu and select the desired purpose to add to the vendor.

Note: For organization's who plan to utilize the vendor in the context of a consent notice with an IAB TCF 2.3 integration, please be aware that the following purposes can only be used with an opt-in (based on consent) legal basis:

• (1) Store and/or access information on a device

• (3) Create a personalized ads profile

• (4) Select personalized ads

• (5) Create a personalized content profile

• (6) Select personalized content

Click Save when finished to confirm the addition(s). The purpose will be added to the vendor and listed in the appropriate legal basis column for the vendor.