What is IAB GPP Framework
IAB’s Global Privacy Platform (GPP) is a comprehensive framework designed to address the complex challenges surrounding data privacy and protection on a global scale. It serves as a unified approach to managing privacy-related issues in an increasingly interconnected digital world.
The GPP currently supports the following privacy strings:
the IAB Europe TCF,
the IAB Canada TCF, (Currently not supported in the Didomi CMP)
the MSPA’s US National string,
US states-specific privacy strings for California, Virginia, Utah, Colorado, and Connecticut
- Enable GPP Integration in Didomi Console
- Configure GPP fields based on consent (in notice and vendor list)
- GPP and the IAB Multi-State Privacy Agreement (MSPA)
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