Amazon Consent Signal (ACS)
Access Type: Consent Notices - Editor
Amazon Consent Signal (ACS) is a consent sharing format developed by Amazon that allows advertisers and other third parties to communicate end-user's privacy choices to Amazon Ads with more granularity. In this article, we will cover the following regarding implementing Amazon Consent Signal:
Note: Amazon Consent Signal (ACS) is only available for GDPR consent notices.
Prerequisites
Before successfully enabling and utilizing Amazon Consent Signal (ACS) for your GDPR consent notice, ensure that the following criteria is met:
Amazon Ads vendor tag configured on page where GDPR consent notice is deployed
Amazon Ads vendor (IAB ID: 793) added to GDPR consent notice
If Amazon Ads (IAB ID: 793) is not added to the GDPR consent notice, Didomi will add the vendor when attempting to enable Amazon Consent Signal (ACS).
Overview
In order to communicate UK and EEA end-users' consent decision to Amazon Ads, your organization can utilize one of the following signals:
Transparency & Consent (TC) string
For GDPR consent notices that leverage the IAB TCF framework. Amazon Ads (IAB vendor: 793) will act as a registered IAB TCF vendor and read the end-user's consent decisions directly from the TC string.
Note: If your organization's consent banner leverages the IAB TCF framework, you do not need to enable Amazon Consent Signal (ACS) as Amazon Ads will always read the TC string for the end-user's consent decisions.
Amazon Consent Signal (ACS)
For GDPR notices that do not utilize the IAB TCF framework, Amazon Ads will rely on the Amazon Consent Signal (ACS) to determine the end-user's consent decisions
The steps below provide an overview of the configuration and consent signaling flow for the Amazon Consent Signal (ACS).
Enable Amazon Consent Signal (ACS) on Didomi GDPR consent notice
End-user provides consent decisions through Didomi GDPR consent notice
Didomi calculates and shares end-user consent decision with Amazon Consent Signal (ACS)
Amazon Consent Signal (ACS) communicates consent signals to Amazon Ads so that ads comply with end-user consent decisions
Amazon Consent Signal (ACS) consent parameters
The Amazon Consent Signal (ACS) is comprised of two consent parameters: amzn_user_data and amzn_ad_storage . Refer to the table below for more information on these parameters.
amzn_user_data
GRANTED | DENIED
Indicates whether end-user has consented to Amazon processing personal data (e.g. advertising identifier) for advertising purposes
amzn_ad_storage
GRANTED | DENIED
Indicates whether end-user has given Amazon consent to read or write advertising cookies or similar technologies on the end-user's device
The default value for both amzn_user_data and amzn_ad_storage is set to DENIED unless otherwise configured through the Didomi console.
Didomi determines the value of the Amazon Consent Signal (ACS) consent parameters by utilizing the end-user's consent decisions for the Amazon Ads vendor (IAB ID: 793). In order for Didomi to set the consent parameters to GRANTED , the Amazon Ads vendor must receive global consent (consent for the vendor and all of its purposes) from the end-user.
amzn_user_data
GRANTED
End-user provides global consent (consent for vendor all of its purposes) for Amazon Ads vendor (IAB: 793)
amzn_ad_storage
GRANTED
End-user provides global consent (consent for vendor all of its purposes) for Amazon Ads vendor (IAB: 793)
If global consent is not received for the Amazon Ads vendor (IAB ID: 793), both consent parameters will have a value of DENIED .
amzn_user_data
DENIED
End-user did not consent to one or more purposes for Amazon Ads vendor (IAB: 793) or the vendor itself
amzn_ad_storage
DENIED
End-user did not consent to one or more purposes for Amazon Ads vendor (IAB: 793) or the vendor itself
Enable Amazon Consent Signal (ACS)
Note: Amazon Consent Signal (ACS) is only available for GDPR consent notices.
Enable Amazon Consent Signal (ACS) for your organization's GDPR consent notice by clicking Consent Notices on the left-hand panel.
Edit an existing GDPR consent notice or create a new GDPR consent notice.
From the consent notice configuration flow, click the Customization tab and select the Integrations sub-tab.
Navigate to Consent Modes.
Enable the toggle for Amazon Consent Signal.
Expand the Amazon Consent Signal accordion to configure any advanced settings. Review the table below for information on each toggle.
The default value for both amzn_user_data and amzn_ad_storage is set to DENIED unless otherwise configured through the Didomi console.
Set the default status of Amazon consent signals when the page loads
Required to override the default status of amzn_ad_storage and/or amzn_user_data
Enable Ad storage before the user gives consent
Overrides the default value of amazn_ad_storage and sets the default to GRANTED
Enable Ad user data before the user gives consent
Overrides the default value of amazn_user_data and sets the default to GRANTED
When finished, save and publish the consent notice.
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