Google Advertising Products
In this article, we will cover the Google Advertising Products vendor and explain how it integrates its various tools and services with the Interactive Advertising Bureau (IAB) and the General Data Privacy Regulation (GDPR).
The Google Advertising Products vendor is comprised of features and/or products from different frameworks and operates in a distinct manner in accordance with each of those frameworks:
Products that operate exclusively with an IAB integration
Also known as Google Ads, it includes Google Consent Mode which functions independently of an IAB integration
IAB features
When the IAB integration is enabled for a GDPR consent notice, the Didomi CMP will generate and transmit the Transparency and Consent (TC) string, and share the end-user's consent choices with the Google Advertising Products vendor (if included in the vendor list for the consent notice).
Ad Manager, also known as Ad Sense or Ad Mob, integrates your selected ad technology providers into all of your consent notices, which are then utilized to display ads on the website.
There are two main IAB features within Ad Manager (Ad Sense, Ad Mob) for the Google Advertising Products vendor:
The following works for a consent notice with an IAB integration.
Ads
Enable IAB integration on consent notice
Add Google Advertising Products vendor to consent notice
Ads are displayed when end-user grants consent.
Limited Ads
Enable IAB integration on consent notice
Add Google Advertising Products vendor to consent notice
Activate legitimate interest for the Google Advertising Products vendor
Implement script provided by Google
Limited Ads are displayed when the end-user does not grant consent but legitimate interest is enabled. Click here to learn more about Limited Ads.
Technical Ads
Enable IAB integration on consent notice
Add Google Advertising Products vendor to consent notice
Activate function in your organization's Google Ad Manager account
Technical Ads are displayed when end-user does not grant consent for all purposes except IAB Special Purpose 2.
The following works for a GDPR consent notice with an IAB integration and ATP vendors.
Consent is automatically transmitted to ATP vendors through Google Ad Manager, regardless of whether the ATP vendors are members of the IAB.
For more information on Additional Consent Mode, please visit the following dedicated resources:
Web
Enable IAB integration on consent notice
Add Google Advertising Products vendor to consent notice
Add ATP vendors to consent notice (identified by Google logo)
Mobile
Enable IAB integration on consent notice
Add Google Advertising Products vendor to consent notice
Add ATP vendors to consent notice (identified by Google logo)
Google AdWords
Google AdWords (Google Ads), part of Google Advertising Products, serves as a technology provider for online advertising. This platform enables the posting of ads in multiple formats across search results and Google's Display Network using a pay-per-click model to increase web traffic and enhance brand recognition.
Google AdWords operates independently of an IAB integration and requires additional configuration of Google Ads tags in your tag manager or through hard-coded settings.
Google AdWords, (now known as Google Ads), can be configured to use Google Consent Mode. It allows the relay of consent status to Google and dictates how tags operate.
Even though an IAB integration is possible for Google Ad Manager, it is not utilized when operating in this mode.
The mode dynamically alters Google Analytics and Google Ads behaviours according to end-user consent from consent notices, with a crucial condition tag that facilitates these adjustments.
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