# Introduction

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**Premium Feature**: Preference Management Platform
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The Didomi Preference Management Platform (PMP) enables your organization to collect first-day data to build a thorough and centralized understanding of your end-user's choices and disseminate that information across your tech stack to create a better and more personalized marketing campaign.

Generally, the PMP solution is configured by performing the following:

1. Create distinct preferences within the preferences library
2. Define relationship between different purposes and the data collected through the preferences in your organization's PMP configuration tree
3. Configure a preferences widget using the preferences (and their associated purposes)

<figure><img src="/files/9pj4ROo2jgXSMaGFqVuW" alt=""><figcaption></figcaption></figure>

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