# Remove purpose from vendor

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**Access Type**: Data Manager - Editor
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A [purpose](https://docs.didomi.io/moIvfcA7NSpjmwGZ7dzv/data-manager/purposes) describes the reason your organization or its vendors is collecting the end-user's data and how your organization processes that data. In this article, we will cover the following:

* [Purpose removal overview](#purpose-removal-overview)
* [Remove purpose from vendor](#remove-purpose-from-vendor)

***

### Purpose removal overview

The ability to remove purposes from a vendor depends on factors such as the vendor type and purpose type being removed. Refer to the matrix below for more information

<table><thead><tr><th width="169">Vendor type</th><th width="314">IAB purposes</th><th width="127">Global purposes</th><th>Custom purposes</th></tr></thead><tbody><tr><td>IAB vendor</td><td>IAB purposes are predefined and managed by the IAB TCF framework and cannot be removed. If your organization has added any additional IAB purposes other than what was predefined for the vendor then these can be removed.<br><br><mark style="background-color:$warning;"><strong>Note</strong>: Publisher restrictions are available via the consent notice settings to enforce any organizational restrictions you my require.</mark> <a href="../../consent-management-platform-cmp/consent-notices/set-up-publisher-restrictions-in-the-didomi-console"><mark style="background-color:$warning;">Click here</mark></a> <mark style="background-color:$warning;">for more information.</mark></td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td></tr><tr><td>Google ATP vendor</td><td>IAB purposes are predefined and managed by the IAB TCF framework and cannot be removed. If your organization has added any additional IAB purposes other than what was predefined for the vendor then these can be removed.<br><br><mark style="background-color:$warning;"><strong>Note</strong>: Publisher restrictions are available via the consent notice settings to enforce any organizational restrictions you my require.</mark> <a href="../../consent-management-platform-cmp/consent-notices/set-up-publisher-restrictions-in-the-didomi-console"><mark style="background-color:$warning;">Click here</mark></a> <mark style="background-color:$warning;">for more information.</mark></td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td></tr><tr><td>Global vendor</td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td></tr><tr><td>Custom vendor</td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td><td><span data-gb-custom-inline data-tag="emoji" data-code="2705">✅</span></td></tr></tbody></table>

### Remove purpose from vendor

Click **Data Manager** in the left-hand panel and select the **Vendors** tab on the subsequent page.&#x20;

<figure><img src="https://1825037175-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FNDxbAdc00ce6bH5u1urh%2Fuploads%2FIPxM6WqEj9wRpcBd2GTd%2FScreenshot%202026-03-16%20at%201.13.17%E2%80%AFPM.png?alt=media&#x26;token=46b68d90-a2f4-4275-92ce-32d6be5c1e15" alt="" width="563"><figcaption></figcaption></figure>

Navigate to a vendor on the subsequent list and click **Edit** inline with the vendor name.&#x20;

<figure><img src="https://1825037175-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FNDxbAdc00ce6bH5u1urh%2Fuploads%2FoXLn6GelyTTEuVtzvOc2%2FScreenshot_2026-03-17_at_1_03_18%E2%80%AFPM.jpg?alt=media&#x26;token=72dc36b3-dc2d-49bd-a9f9-bf527612cf3f" alt="" width="563"><figcaption></figcaption></figure>

Use the respective **opt-in purposes** or **opt-out purposes** drop-down menu and deselect the purpose that should be removed from a vendor.&#x20;

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Purposes that cannot be removed from the vendor will have the purpose name muted to grey.
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<figure><img src="https://1825037175-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FNDxbAdc00ce6bH5u1urh%2Fuploads%2FTfgfC2d2OEzSRVQtAOd3%2FScreenshot%202026-03-18%20at%208.21.21%E2%80%AFAM.png?alt=media&#x26;token=08fff09e-9809-4a82-affd-277fc2d92df4" alt="" width="375"><figcaption></figcaption></figure>

Click **Save** when finished. The purpose will be removed from the vendor.