# Authentication funnel analytics dashboard

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**Access Type:** Analytics - Viewer

**Premium Feature**: Preference Management Platform
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The Authentication funnel analytics dashboard in Didomi PMP analytics enables your organization to view performance indicators about how end-users are progression through the authentication process to preference selection. In this article, we will provide a brief overview of the data and visualizations found in the Authentication funnel analytics dashboard.

* [Authentication funnel analytics dashboard filters](#authentication-funnel-analytics-dashboard-filters)
* [Authentication funnel analytics dashboard data and visualizations](#authentication-funnel-analytics-dashboard-data-and-visualizations)

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The Authentication funnel analytics dashboard does not provide insights into the actual purposes and preferences selected by end-users.
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To start, click **Analytics** on the left-hand panel and select the **Preference Management Platform** tab.

Click the **Authentication funnel analytics** card on the subsequent page.

<figure><img src="https://1825037175-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FNDxbAdc00ce6bH5u1urh%2Fuploads%2FTKllIAJKQlVTYoLkM46A%2FScreenshot%202026-02-17%20at%2011.02.54%E2%80%AFAM.png?alt=media&#x26;token=b6deefd0-2fbc-4797-a1f0-0164f4e02ee4" alt="" width="563"><figcaption></figcaption></figure>

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### Authentication funnel analytics dashboard filters

The following filters are available for the Authentication funnel analytics dashboard:

* Date
* Apikey
* User Country
* Device Type
* Device Os
* Domain(s)/ App(s) (Include)
* Domain(s)/ App(s) (Exclude)

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[Click here](https://docs.didomi.io/moIvfcA7NSpjmwGZ7dzv/analytics/preference-management-platform-pmp-analytics/introduction/pmp-analytics-filters) for more information on each available filter.
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<figure><img src="https://1825037175-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FNDxbAdc00ce6bH5u1urh%2Fuploads%2Fjmw4KTew6wEoqlPbjpUZ%2FScreenshot%202025-11-17%20at%209.00.25%E2%80%AFAM.png?alt=media&#x26;token=e9893ea4-598d-4388-8d11-96ab5111d6cb" alt="" width="563"><figcaption></figcaption></figure>

### Authentication funnel analytics dashboard data and visualizations

The following tables and visualizations are available for the Authentication funnel analytics dashboard:

{% hint style="info" %}
Review the Didomi [PMP metric glossary](https://docs.didomi.io/moIvfcA7NSpjmwGZ7dzv/analytics/preference-management-platform-pmp-analytics/pmp-metrics/pmp-metric-glossary) for more information on metrics found in the dashboards.
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<table><thead><tr><th width="281">Table/Visualization</th><th>Description</th></tr></thead><tbody><tr><td>Funnel event distribution</td><td>Total number of times each step in the funnel (e.g. Auth asked, Auth sent, Choice Asked, etc...) was triggered in the configured periodization</td></tr><tr><td>PMP funnel performance</td><td>Overall authentication rate (e.g. Auth Bounce Rate, Response Rate, etc...) across all preferences widgets in the configured periodization</td></tr><tr><td>Funnel step volume per day</td><td>View number of times each funnel step (e.g. Auth asked, Auth sent, Choice Asked, etc...) was triggered for each day in the configured periodization</td></tr><tr><td>Funnel performance indicator per day</td><td>View funnel rate metrics for each day in the configured periodization </td></tr><tr><td>Preference choices distribution per widget</td><td>View total number of end-user preference submissions per widget in the configured periodization </td></tr><tr><td>Funnel performance by widget</td><td>View funnel volume and funnel rate metrics per preferences widget in the configured periodization </td></tr><tr><td>Preference choices distribution per device</td><td>View total number of end-user preference submissions per device in the configured periodization </td></tr><tr><td>Funnel performance per device type</td><td>View funnel volume and funnel rate metrics per device in the configured periodization </td></tr></tbody></table>