Authentication funnel analytics dashboard

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The Authentication funnel analytics dashboard in Didomi PMP analytics enables your organization to view performance indicators about how end-users are progression through the authentication process to preference selection. In this article, we will provide a brief overview of the data and visualizations found in the Authentication funnel analytics dashboard.

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The Authentication funnel analytics dashboard does not provide insights into the actual purposes and preferences selected by end-users.

To start, click Analytics on the left-hand panel and select the Preference Management Platform tab.

Click the Authentication funnel analytics card on the subsequent page.


Authentication funnel analytics dashboard filters

The following filters are available for the Authentication funnel analytics dashboard:

  • Date

  • Apikey

  • User Country

  • Device Type

  • Device Os

  • Domain(s)/ App(s) (Include)

  • Domain(s)/ App(s) (Exclude)

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Click here for more information on each available filter.

Authentication funnel analytics dashboard data and visualizations

The following tables and visualizations are available for the Authentication funnel analytics dashboard:

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Review the Didomi PMP metric glossary for more information on metrics found in the dashboards.

Table/Visualization
Description

Funnel event distribution

Total number of times each step in the funnel (e.g. Auth asked, Auth sent, Choice Asked, etc...) was triggered in the configured periodization

PMP funnel performance

Overall authentication rate (e.g. Auth Bounce Rate, Response Rate, etc...) across all preferences widgets in the configured periodization

Funnel step volume per day

View number of times each funnel step (e.g. Auth asked, Auth sent, Choice Asked, etc...) was triggered for each day in the configured periodization

Funnel performance indicator per day

View funnel rate metrics for each day in the configured periodization

Preference choices distribution per widget

View total number of end-user preference submissions per widget in the configured periodization

Funnel performance by widget

View funnel volume and funnel rate metrics per preferences widget in the configured periodization

Preference choices distribution per device

View total number of end-user preference submissions per device in the configured periodization

Funnel performance per device type

View funnel volume and funnel rate metrics per device in the configured periodization

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