Pageviews
Access Type: Analytics - Viewer
The pageviews metric is calculated by counting each time a web page is loaded and therefore the Didomi CMP web SDK is loaded. The relationship between the pageview metric your organization finds via Didomi CMP analytics and pageviews via your web analytics tracking tool depends on whether your web analytics tool is sychronized with end-user consent .
Web analytics synced with end-user consent
Generally, if your consent notice leverages a tag management integration with your Didomi CMP implementation then the consent notice is sending end-user consent (opt-in and opt-out) to the tag management integration. This configuration means that the triggering of the web analytics tag is synchronized with the end-user consent.
Under these circumstances, only pageviews from end-users with consent will be counted by the web analytics tool. The volume of pageviews from your organization's web analytics tool should be similar to the Opt-in pageviews for Didomi CMP analytics.
Note: Be aware that the pageview count for Didomi CMP analytics is sampled and the data detected by the bots may be different from that of your organization's web analytics tool. These factors can generate discrepencies between metrics.
Web analytics not synced with end-user consent
If your consent notice does not leverage a tag management integration with your Didomi CMP implementation it is unlikely that the triggering of the web analytics tags will be synchronized with the end-user's consent.
In this case, the web analytics tool will collect all the pageviews without taking into account the end-user's consent. The volume of pageviews from your organization's web analytics tool should be similar to the pageviews for Didomi CMP analytics
Note: Some web analytics tools, such as AT Internet, offer consent exemption capabilities. In this case, the volume of pageviews will be similar to the volume of pageviews in the Didomi CMP analytics (pageviews with opt-ins plus pageviews without consent).
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