# AB Tests dashboard

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**Access Type**: Analytics - Viewer
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The AB Tests dashboard in Didomi CMP analytics enables your organization to view how your configured AB tests are performing against a control. In this article, we will provide a brief overview of the data and visualizations found in the AB Tests dashboard.

* [AB Tests dashboard filters](#ab-tests-dashboard-filters)
* [AB Test dashboard data and visualizations](#ab-test-dashboard-data-and-visualizations)

To start, click **Analytics** on the left-hand panel and select the **AB Tests** card on the subsequent page.

<figure><img src="https://1825037175-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FNDxbAdc00ce6bH5u1urh%2Fuploads%2FENncWtiWI42nU4TLHqNS%2FScreenshot%202026-02-17%20at%2010.59.25%E2%80%AFAM.png?alt=media&#x26;token=d010b9be-b47b-444f-a416-390b4f95b857" alt="" width="563"><figcaption></figcaption></figure>

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### AB Tests dashboard filters

The following filters are available for the AB Tests dashboard:

* Date aggregation&#x20;
* Date
* Apikey
* Device type
* Device OS
* Platform
* Domain(s)/ App(s) (Include)
* Experiment Id

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[Click here](https://docs.didomi.io/moIvfcA7NSpjmwGZ7dzv/analytics/consent-management-platform-cmp-analytics/introduction/cmp-analytics-filters) for more information on each available filter.&#x20;
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### AB Test dashboard data and visualizations

The following tables and visualizations are available for the Exploration dashboard:

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Review the Didomi [CMP metric glossary](https://docs.didomi.io/moIvfcA7NSpjmwGZ7dzv/analytics/consent-management-platform-cmp-analytics/cmp-metrics/cmp-metric-glossary) for more information on metrics found in the dashboards.
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<table><thead><tr><th width="216">Table/Visualization</th><th>Description</th></tr></thead><tbody><tr><td>Live experiments</td><td>Lists all active experiments by Experiment Id</td></tr><tr><td>First experiement date</td><td>The start of the earliest experiment that is included within the periodization</td></tr><tr><td>Last experiment date</td><td>The start of the latest experiment that is included within the periodization</td></tr><tr><td>Domains/MobileApps</td><td>Count of domains and mobile apps with experiments</td></tr><tr><td>Domains</td><td>List of domains that have experiments</td></tr><tr><td>Details by domains</td><td>View CMP consent scope metrics such as total choices, consent rate, opt-in rate for each domain/mobile app broken down by test and control group</td></tr><tr><td>Total choices</td><td>Total number of consent choices made by end-user. It covers opt-in and opt out choices.</td></tr><tr><td>Control - Consent Rate</td><td>Percentage of opt-ins among the choices made by end-users in the control group when the end-user made a choice in the consent notice</td></tr><tr><td>Test - Consent Rate</td><td>Percentage of opt-ins among the choices made by end-users in the test group when the end-user made a choice in the consent notice. </td></tr><tr><td>Consent Rate Lift</td><td>Calculates the percentage change in the consent rate between your configured test and control</td></tr><tr><td>Consent Rate - Control vs Test group</td><td>Represents trend of consent rate for control and test group, respectively, in the configured periodization<br><br><mark style="background-color:$warning;"><strong>Note</strong>: Intervals on the line graph will be based on your selected date aggregation.</mark> </td></tr><tr><td>Total Choices - Control vs Test group</td><td>Represents trend of total choices for control and test group, respectively, in the configured periodization<br><br><mark style="background-color:$warning;"><strong>Note</strong>: Intervals on the line graph will be based on your selected date aggregation.</mark> </td></tr><tr><td>Notices Displayed</td><td>Total number of notices displayed across control and test group</td></tr><tr><td>Control - Opt-out Rate</td><td>Percentage of end-users within the control group who rejects consent for all purposes and vendors</td></tr><tr><td>Test - Opt-in Rate</td><td>Percentage of end-users in the test group who accepts at least one purpose and one vendor when the consent notice was displayed.</td></tr><tr><td>Opt-in Rate Lift</td><td>Calculates the percentage change in the opt-in rate between your configured test and control</td></tr><tr><td>Opt-in Rate - Control vs Test group</td><td>Represents trend of opt-in rate for control and test group, respectively, in the configured periodization<br><br><mark style="background-color:$warning;"><strong>Note</strong>: Intervals on the line graph will be based on your selected date aggregation.</mark> </td></tr><tr><td>Total Notices - Control vs Test group</td><td>Represents trend of total choices for control and test group, respectively, in the configured periodization<br><br><mark style="background-color:$warning;"><strong>Note</strong>: Intervals on the line graph will be based on your selected date aggregation.</mark> </td></tr><tr><td>All data</td><td>View all available data regarding the control and test group for each domain/mobile app</td></tr></tbody></table>