AB Tests dashboard
Access Type: Analytics - Viewer
The AB Tests dashboard in Didomi CMP analytics enables your organization to view how your configured AB tests are performing against a control. In this article, we will provide a brief overview of the data and visualizations found in the AB Tests dashboard.
To start, click Analytics on the left-hand panel and select the AB Tests card on the subsequent page.
AB Tests dashboard filters
The following filters are available for the AB Tests dashboard:
Date aggregation
Date
Apikey
Device type
Device OS
Platform
Domain(s)/ App(s) (Include)
Experiment Id
Click here for more information on each available filter.
AB Test dashboard data and visualizations
The following tables and visualizations are available for the Exploration dashboard:
Review the Didomi CMP metric glossary for more information on metrics found in the dashboards.
Live experiments
Lists all active experiments by Experiment Id
First experiement date
The start of the earliest experiment that is included within the periodization
Last experiment date
The start of the latest experiment that is included within the periodization
Domains/MobileApps
Count of domains and mobile apps with experiments
Domains
List of domains that have experiments
Details by domains
View CMP consent scope metrics such as total choices, consent rate, opt-in rate for each domain/mobile app broken down by test and control group
Total choices
Total number of consent choices made by end-user. It covers opt-in and opt out choices.
Control - Consent Rate
Percentage of opt-ins among the choices made by end-users in the control group when the end-user made a choice in the consent notice
Test - Consent Rate
Percentage of opt-ins among the choices made by end-users in the test group when the end-user made a choice in the consent notice.
Consent Rate Lift
Calculates the percentage change in the consent rate between your configured test and control
Consent Rate - Control vs Test group
Represents trend of consent rate for control and test group, respectively, in the configured periodization Note: Intervals on the line graph will be based on your selected date aggregation.
Total Choices - Control vs Test group
Represents trend of total choices for control and test group, respectively, in the configured periodization Note: Intervals on the line graph will be based on your selected date aggregation.
Notices Displayed
Total number of notices displayed across control and test group
Control - Opt-out Rate
Percentage of end-users within the control group who rejects consent for all purposes and vendors
Test - Opt-in Rate
Percentage of end-users in the test group who accepts at least one purpose and one vendor when the consent notice was displayed.
Opt-in Rate Lift
Calculates the percentage change in the opt-in rate between your configured test and control
Opt-in Rate - Control vs Test group
Represents trend of opt-in rate for control and test group, respectively, in the configured periodization Note: Intervals on the line graph will be based on your selected date aggregation.
Total Notices - Control vs Test group
Represents trend of total choices for control and test group, respectively, in the configured periodization Note: Intervals on the line graph will be based on your selected date aggregation.
All data
View all available data regarding the control and test group for each domain/mobile app
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