# Mailchimp

The Didomi platform now offers an integration with Mailchimp. Thanks to this integration, you can synchronize the preferences of your users collected on the PMP with your Mailchimp contacts.

{% hint style="info" %}

* This is a premium feature.
* You must be a Didomi and Mailchimp customer.
  {% endhint %}

### **Use Cases** 

*  **Maximize targeted marketing performance:** use the data collected through the PMP to reach out to the right audience, in the preferred channel with the right content to enhance the targeted marketing performance.
* **Personalized user experience:** provide users with a good experience to gain trust and (up)sell more.
* **Save cost & improve your marketing ROI:** Optimize the consistency of your marketing campaigns with reliable consent data and get a better return on investment.

### **Enable Mailchimp Integration**

To enable the integration of Mailchimp, you need to send the following elements to our support team:

* API Key
* Audience ID
* Property ID
* Property values

1. Go to your Mailchimp account.
2. Go to the **API Key** section. 

   <figure><img src="https://support.didomi.io/hs-fs/hubfs/Api_key.png?width=688&#x26;name=Api_key.png" alt="" width="563"><figcaption></figcaption></figure>
3. Copy the **API Key** or create a new one.  If you would like more information, you can check Mailchimp’s documentation [here](https://mailchimp.com/developer/marketing/guides/quick-start/#generate-your-api-key).
4. Go to **Audience** > **All Contacts** > **Settings** > **Audience Name** **and defaults** to get your Audience ID.&#x20;

   <figure><img src="https://support.didomi.io/hs-fs/hubfs/audience_id.png?width=688&#x26;name=audience_id.png" alt="" width="563"><figcaption></figcaption></figure>
5. Go to **Audience** > **All Contacts** > **Settings** > **Audience fields and \*|MERGE|\* tags** to define your property ID.
6. Scroll to the bottom of the page.
7. Click on **Add field**.
8. Choose **type = text**.
9. Enter a name for the audience field (first column).
10. In the below highlighted field enter a value: this value will be the property id to configure in the integration.
11. Finally, you need to define property values. For this step, we recommend you to check our [developers documentation](https://developers.didomi.io/integrations/preference-management-platform-integrations/mailchimp).<br>

If you like any further information, do not hesitate to contact our support team (<support@didomi.io>).


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