# Configure Google Limited Ads (web)

Google Limited Ads will give publishers the ability to serve ads in a limited way in the absence of consent for the use of cookies or other local identifiers.

Since Google joined the IAB TCF v2 in August, consent on purpose 1 and legitimate interest on purposes 2,7,9,10 are required to display ads.

With [Google Limited Ads](https://support.google.com/admanager/answer/9882911?hl=en), you will be allowed to display ads when:

* consent is not given for purpose 1
* legitimate interest is available for purposes 2, 7, 9, 10

<img src="/files/ca02me8azjMucVVI7oyN" alt="" width="540">

### Set up Didomi when using Limited Ads

a) First you have to select Google Advertising Products as an IAB vendor in your notice configuration:

1. Browse to your notice configuration in the console.
2. Go to "1.Regulations" - "Regulations" and click on **Edit Vendors & Purposes.**
3. Select our Google Advertising Products vendor.

<img src="https://p59.f1.n0.cdn.getcloudapp.com/items/rRujgALz/69276e4a-4eab-4dd3-b44f-39a979ed2ac5.jpeg?v=66db6334d11168b070a21db97b3adcb9" alt="" width="563">

4\. Save & Publish the notice.

b) Then, to avoid [doubleclik.net](http://doubleclik.net/) cookie values to be passed without getting consent, the URL used to load the gpt.js library will have to be modified on your side as such:\
<https://pagead2.googlesyndication.com/tag/js/gpt.js>  (instead of <https://securepubads.g.doubleclick.net/tag/js/gpt.js>).

c) Finally, go to the "1.Regulations" - "Consent settings" step and enable both toggles here :

<img src="/files/kPE7YUO9Hswbnqqyfb7s" alt="" width="551">

<img src="/files/6la7lNLgrztgPs3pcH3N" alt="keep legitimate interest" width="563">

NB : if you don't want to use legitimate interest as a legal basis for other vendors than Google Advertising Products, then use publisher restrictions to "require consent" for :

* all purposes except "Store and/or access information on a device" (=you will have to do the same procedure several times, once per purpose, for all purposes except "Store and/or access information on a device" )
* and for all IAB vendors except Google (you will have to check all the boxes manually, except Google Advertising Products, as you can see on the screenshot below)

<figure><img src="https://support.didomi.io/hs-fs/hubfs/11.png?width=688&#x26;height=621&#x26;name=11.png" alt="" width="563"><figcaption></figcaption></figure>

<figure><img src="https://support.didomi.io/hs-fs/hubfs/12.png?width=688&#x26;height=688&#x26;name=12.png" alt="" width="563"><figcaption></figcaption></figure>

{% hint style="info" %}
We recommend you to check with your legal team if they give you permission to do all the above, ie to use legitimate interest for Google and/or all vendors, and to keep legitimate interest enabled even when users disagree.&#x20;
{% endhint %}


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