Trackers

Trackers in your organization's data manager is a centralized database of IAB declared trackers and trackers added by your organization. These trackers are assigned purposes, associated with vendors, and can be aggregated into tracker policies that can then be added to your properties.

• Tracker overview

• Tracker glossary

• Tracker filters

The tracker database can be accessed by clicking Data Manager on the left-hand panel and then selecting Trackers on the subsequent page

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Tracker overview

Your organization's tracker database comes pre-populated with all of the trackers disclosed by a vendor as part of their registration with the Interactive Advertising Bureau (IAB). The tracker database will automatically update as IAB vendors update their tracker disclosures.

In addition to the trackers that are automatically created in the database, your organization can also manually add trackers individually or via any configured Didomi scan that your organization utilizes.

As your organization continues to manage its trackers and those of its vendors please keep the following rules in mind when working with trackers in the Didomi platform:

• Trackers cannot be added to IAB vendors

• Existing trackers cannot be edited for IAB vendors

• Trackers will inherit the category assigned to the vendor to which they are associated

• Trackers will inherit the legal bases used for the purposes to which they are assigned

Tracker glossary

For each tracker on the tracker page of your organization's data manager, you can find the following information:

Field
Name	Name of the tracker
Vendor	Vendor to which the tracker belongs
Type	The type of the tracker. Available options include: Cookie Web Storage App Storage
Category	Inherited from the vendor to which the tracker belongs. Navigate to Data Manager > Vendors > [Vendor] > Advanced to find the category assigned to a vendor.
Purposes	Purpose(s) for which the tracker is used Note: The tracker will inherit the legal bases used for its assigned purposes.
Description	Description for the tracker
Namespace	How the tracker is identified by Didomi. Available options are: CUSTOM | IAB

Tracker filters

On the trackers page of the data manager your organization can use the provided search fields to directly search for specific trackers or the trackers associated with a specific vendor. Additionally, your organization can click More Filters to narrow the list of trackers down by the following fields:

• Category

• Purpose

• Namespace

• Type