IAB Global Privacy Protocol (GPP)

IAB’s Global Privacy Platform (GPP) is a comprehensive framework designed to address the complex challenges surrounding data privacy and protection on a global scale. It serves as a unified approach to managing privacy-related issues in an increasingly interconnected digital world.

The GPP currently supports the following privacy strings:

• the IAB Europe TCF,

• the IAB Canada TCF, (Currently not supported in the Didomi CMP)

• the MSPA’s US National string,

• US states-specific privacy strings for California, Virginia, Utah, Colorado, and Connecticut

iab-gpp