CMP metric glossary
In this article, we provide an overview of the various metrics your organization can find within Didomi CMP analytics dashboards. Generally, CMP metrics can be organized into:
CMP notice scope
The CMP notice scope provides your organization with insight into how your organization's consent notices are performing (rate of opt-ins, opt-outs, etc...) on websites and/or apps.
Consent notices are not displayed to all end-users at all the times and are only displayed to end-users that have not given their consent choices or end-users that need to renew their consent choices. A consent choice (opt-in or opt-out) lasts between 6 to 12 months for most of the regulations and according to the consent notice settings.
If a website/app has a lot of recurring visitors, the consent notice metrics will not reflect the total traffic of consent status, but just the status of what one could call, to simplify, “new” end-users.
Total notices
Total number of notices displayed. This metric is not de-duplicated by end-users. If an end-user sees a consent notice multiple times, the consent notice will be counted each time.
Opt-ins
Counted each time an end-user accepts at least one purpose and one vendor
Opt-outs
Counted each time an end-user rejects consent for all purposes and vendors
Total choices
Total number of consent choices made by end-user. It covers opt-in and opt out choices
Total choices = opt-ins + opt-outs
No choices
Counted each time consent has been asked for but the end-user did not make a selection. That is, when the notice has been displayed but the end-user has not accepted or denied consent.
No-choices = total notices - total choices
Purposes viewed
Number of end-users (IDs) who have viewed purposes (second layer of the consent notice)
Vendors viewed
Number of end-users (IDs) who have viewed vendors (third layer of the consent notice)
Purposes changed
Number of end-users (IDs) who have changed at least one purpose (turn-off or turn-on)
Vendors changed
Number of end-users (IDs) who have changed at least one vendor (turn-off or turn-on)
Acceptance rate
Available in the North America dashboard only and is the percentage of end-users who opt-in (actively made a choice to accept) combined with the percentage of end-users who did not make a choice (passively accepted by not making a choice) across all consent notices Note: External opt-ins and webview opt-ins are not utilized when calculating this metric.
Opt-in rate
Percentage of end-users who accepts at least one purpose and one vendor when the consent notice was displayed
Note: Opt-in rate is not the same as the consent rate. Click here for more information.
Opt-in rate = (opt-ins / total notices) * 100
Opt-in rate lift
Available in the AB Tests dashboard and calculates the percentage change in the opt-in rate between your configured test and control
Opt-out rate
Percentage of end-users who rejects consent for all purposes and vendors
Opt-out rate = (opt-outs / total notices) * 100
No choice rate
Percentage of end-users who did not accept or deny consent when the notice was been displayed. Click here to learn more.
No-choice rate = (no choices / total notices) * 100
Choice rate
Percentage of consents (positive or negative) across the total notices
Note: It is the opposite of the consent notice bounce rate.
Choice rate = (total choices/total notices) * 100
Consent rate
Percentage of opt-ins among the choices made by end-users when the end-user made a choice in the consent notice
Note: Consent rate is not the same as the opt-in rate. Click here for more information.
Consent rate = (opt-ins / total choices) * 100
Consent rate lift
Available in the AB Tests dashboard and calculates the percentage change in the consent rate between your configured test and control
Refusal rate
Percentage of opt-outs among the choices made by end-users
Refusal rate = (opt-outs / total choices) * 100
Vendor view rate
Percentage of end-users who viewed vendors (third layer of the consent notice)
Vendor view rate = (vendors viewed / total notices) * 100
Purpose view rate
Percentage of end-users who viewed purposes (second layer of the consent notice)
Purpose view rate = (purposes viewed / total notices) * 100
Vendor personalization rate
Percentage of consents with a modified list of vendors
Vendor personalization rate = (vendors changed / total choices)*100
Purpose personalization rate
Percentage of consents with a modified list of purposes
Purpose personalization rate = (purposes changed / total choices) * 100
External opt-ins
Counted each time an end-user accepts at least one purpose and one vendor outside of the consent notice Note: Metric is not included in opt-in rate calculation. Metric is available Domains & Apps dashboard
External opt-outs
Counted when an end-user rejects consent for all purposes and vendors outside of the notice Note: Metric is not included in opt-out rate calculation. Metric is available Domains & Apps dashboard
Webview opt-ins
Counted each time an end-user accepts at least one purpose and one vendor selected in a mobile app environment and the end-user choice is automatically pushed to the web environment. Click here for more information. Note: Metric is not included in the opt-in rate calculation. Metric is available in the App Session dashboard
Webview opt-outs
Counted when an end-user rejects consent for all purposes and vendors in a mobile app and that user choice is automatically pushed to the web environment. Click here for more information. Note: Metric is not included in the opt-in rate calculation. Metric is available in the App Session dashboard
CMP traffic scope
The CMP traffic scope provides your organization with insight into opt-in and opt-out rates by traffic to your websites and apps,
The traffic scope covers all end-users. It gives a more accurate view of your website/app's total traffic status regarding the consent collection. Didomi uses pageviews on the web and AMP environments and app sessions on the native app, such as iOS & Android, and CTV app environments.
Pageviews
Counted each time a web page is loaded and therefore the Didomi CMP web SDK is loaded
Note: Pageviews do not directly indicate the total number of unique visitors since a single visitor can generate multiple pageviews by visiting different pages (of the same page multiple times). To estimate the number of unique visitors, Didomi uses a metric called Monthly Unique Visitors (MUVs). Click here for more information.
Opt-in pageviews
Number of pageviews with consent (at least one purpose and one vendor)
Opt-out pageviews
Number of pageviews where at least one purpose or one vendor is denied and no purposes or vendors are enabled
No-choice pageviews
Number of pageviews where notice has been displayed but the end-user has not accepted or denied consent
Pageviews without consent
Pageviews without consent = Opt-out pageviews + No-choice pageviews
App Sessions
Counted each time a user launches the application and therefore the SDK is loaded
Opt-in app sessions
Number of app sessions with consent (at least one purpose and one vendor)
Opt-out app sessions
Number of app sessions where at least one purpose or one vendor is denied and no purposes or vendors are enabled
No-choice app sessions
Number of app sessions where notice has been displayed but the end-user has not accepted or denied consent
App sessions without consent
App sessions without consent = Opt-out app sessions + No-choice app sessions
Pageview opt-in rate
Percentage of the pageviews on your website with consent (at least one purpose and one vendor by the user) over the total volume of pageviews
Pageview opt-in rate = (pageviews with consent / total pageviews) * 100
App session opt-in rate
Percentage of app sessions with consent (at least one purpose and one vendor) over the total volume of sessions
App session opt-in rate = (opt-in app sessions / total app sessions) *100
Pageview opt-out rate
Percentage of pageviews with refusal over the total volume of pageviews
Pageview opt-out rate = (pageviews with refusal / total pageviews) * 100
App session opt-out rate
Percentage of the sessions with refusal over the total volume of sessions
App session opt-out rate = (sessions with opt-out / total app session) * 100
Pageview no-choice rate
Percentage of pageviews with no choice over the total volume of pageviews
Pageview no-choice rate = (pageviews with no choice / total pageviews) * 100
App session no-choice rate
Percentage of the sessions with no choice over the total volume of sessions
App session no-choice rate = (no-choice app sessions/ total app sessions) * 100
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